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What Online Registration Looks Like Today

By Clay Burnett, CEO, FinalForms, clay@finalforms.com

 

What is your definition of registration? Is it tossing papers in a stack? Or, is it a process

including collection, verification, and distribution? Historically, “registration” has been associated

with completion of paperwork or online forms. But registration has evolved. Athletic

Administrators must collect accurate information using a single system for parents, students,

and staff; then ensure data rests in the right hands before a deadline or, worse, an emergency.

Do these changing demands require re-thinking registration?

 

We’ve discussed this question with hundreds of administrators. We documented registration

successes, failures, requirements, and scenarios. Here are a few recommendations:

1. Create an end-to-end experience

Confirm data can be collected from parents, verified by administrators, and delivered to

staff and software required by your department, district, or state.

2. Think about privacy, security, and endpoints

Ask tough questions: How is data collected, stored, secured, and retained? Is data sold?

3. Think like a promoter

Inform parents and coaches with “How-To’s” and “Why’s” of your registration system.

4. Think like a parent

Collect data in the simplest way, providing power-users and technophobes convenience.

5. Think like a lawyer

Demand a digital, time-stamped, paper trail so when parents make claims; you have

evidence.

6. Think like a caregiver

Allow parents to update health conditions, or family situations, in real-time so your staff

provides the best care for your athletes.

 

Requirements, risk, and liability, are redefining registration. The measure of success is not a

checkmark or a closed drawer, but the delivery of data to endpoints. Administrators of the

past thought like file clerks. Today’s administrators must push themselves and their systems to

think more like lawyers, insurance agents, and safety officers – creating a real-time, data-driven

system within the department, considering the student experience, using data to make

decisions, and measuring effectiveness based on outcomes.